AURORA

REDESIGNING THE PREGNANCY TEST | UC collaborative studio

This collaborative semester-long studio project involved working with communication design students, focusing on feminine health. We explore various ways to design pregnancy test packaging that fosters confidence, inclusivity, approachability, and reassurance for users.

DESIGNERS:

Megan Fein - Communication Design Student

Frankie Matthews - Communication Design Student

Jason Thomas - Communication Design Student

Carolyn Siegenthaler - Industrial Design Student

The experience of purchasing and using a pregnancy test is overwhelming, confusing, and insensitive due to the lack of emotional and personal support from current products.

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